About The Speaker
Jenny Millar demystifies pricing strategy, giving business owners the clarity and confidence to price their services more effectively. She founded Untapped Pricing to shine a light on the untapped potential of pricing to boost profitability, drive engagement with customers and unlock growth bottlenecks. Jenny’s background includes 10 years with eBay Europe where she built world-class analytics teams to transform their 20 petabytes of data into commercial intelligence. She delivered major price changes across eBay’s major European markets and reignited the growth of eBay UK's $2.7bn Electronics vertical. Jenny teaches Entrepreneurship at Warwick Business School and LSE, taking students on the journey of founding and scaling a digital start-up.